"If a mom comes to to find out it is really 100%, how many times is she going to do that? Once," said Mr. The younger targeted brand, Juicy Juice, will focus on read-along and sing-along games featuring popular children's rhymes such as "Old McDonald Had a Farm." Nestle is also launching another site for Juicy Juice Score!, a Gatorade-like product for young kids, which will have sports-related games. Snoozleberg" will be re-purposed for a game called, "Nestle Quest." The game, originally called "Goodnight, Mr.
uses a form of the game on its site.Īlso for Nesquik, the company is using an online skateboard game developed by another Canadian online game maker, Sarbakan. This was taken from a game called, "Lenny Loosejocks," developed by Canadian online gamemakers Ezone Corp. One of the games, called "Chocolate Mountain Challenge," has the bunny snowboarding on a chocolate mountain. Then re-skinning it."įor Nestle's big chocolate drink brand, Nesquik, the site will focus on everyday adventures of the Nesquik bunny. Making sure that it's proven entertainment, proven replay value. The brand is almost secondary to the platform. "How do you get repeat traffic to a Web site?" asked Gary Goodman, senior VP-creative at Ayzenberg. Nestle and Ayzenberg thought it crucial to focus on already-popular properties. It's for the busy mom who has kids between three and 10," said Todd Manion, director of e-commerce for the beverage business for Nestle USA. "We are creating a single source with these creative ideas which is easy to navigate. Nestle is also working to include parents in the process all of Nestle's new Web activity will be linked to an overall site targeted to parents called. Nestle's strategy to set up individual Web sites is quite different from what its competitor Kraft Foods' Nabisco does with the arcade site, which is very kid-focused.
Thus, Nestle is taking versions of games from established kids and gaming sites such as Viacom's and Macromedia's and retrofitting them with an outer "skin" to fit Nestle's brands. Key to Nestle's aim is building Web sites in which it licenses popular games that kids want to play for a long time. Starting next month, Nestle, through its Internet entertainment agency, the Ayzenberg Group, Pasadena, Calif., will launch a number of new Web sites for its Nesquik, Juicy Juice, SweeTARTS, and new Juicy Juice Score! brands.
PLAY FREE NABISCO GAMES UPGRADE
With a new online strategy, Nestle USA is looking to upgrade four of its major kids food brands online with new Web sites featuring big-time, high-trafficked games from popular Web gaming sites.